In the 1950s, Abiva Publishing House, Inc. embarked on a remarkable journey, creating Christmas cards adorned with paintings from the family’s exclusive art collection. These were not merely cards; they were vibrant artistic renditions of Filipino culture, traditions, and heritage. Each painting, meticulously detailed and steeped in historical significance, offered a poignant glimpse into the daily lives, vibrant celebrations, and enduring values that define the Filipino spirit.

Established in 1936, Abiva Publishing House, Inc. is the oldest and most enduring textbook publisher in the Philippines. It is known for its high-quality educational materials for all learning levels.