In the 1950s, Abiva Publishing House, Inc. embarked on a remarkable journey, creating Christmas cards adorned with paintings from the family’s exclusive art collection. These were not merely cards; they were vibrant artistic renditions of Filipino culture, traditions, and heritage. Each painting, meticulously detailed and steeped in historical significance, offered a poignant glimpse into the daily lives, vibrant celebrations, and enduring values that define the Filipino spirit.
Remarkably, there were occasions when these Christmas cards achieved higher sales than the company’s books, underscoring their profound appeal and the public’s deep appreciation for the cultural narratives they encapsulated. Today, these cherished paintings are preserved at Nena Abiva Garcia’s residence, a testament to the family’s ongoing dedication to preserving Filipino art. Through this innovative venture, Abiva laid a strong foundation for its mission to celebrate Filipino heritage, leaving an indelible mark on both the publishing world and the cultural landscape.