- Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans
- Teaches students the foundations and functions needed to successfully market goods, services, and ideas to consumers
- Presents professional development, customer service, and technology as keys to marketing success
FOUNDATIONS OF MARKETING
Product Specifications
Product Variants:
Authors
Cengage Learning
Components
Available Instructor’s Resources: Instructor’s Manual (includes brief synopsis, key terms, ideas for class discussion, lecture aids, and other suggested approaches in teaching), Solutions Manual, Test Bank, Instructor Excel Templates