FOUNDATIONS OF MARKETING
    FOUNDATIONS OF MARKETING

    FOUNDATIONS OF MARKETING

    • Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans
    • Teaches students the foundations and functions needed to successfully market goods, services, and ideas to consumers
    • Presents professional development, customer service, and technology as keys to marketing success

    Product Specifications

    Product Variants:

    Authors

    Cengage Learning

    Components

    Available Instructor’s Resources:
    Instructor’s Manual (includes brief synopsis, key terms, ideas for class discussion, lecture aids, and other suggested approaches in teaching), Solutions Manual, Test Bank, Instructor Excel Templates

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