MARKETING MANAGER

Job Description

As a Marketing Manager, you will play a pivotal role in driving the company’s marketing strategy and expanding its reach in the publishing industry. In this full-time position based in Quezon City, Metro Manila, you will be responsible for developing and implementing effective marketing campaigns that showcase the company’s K to 10 Textbooks of educational offerings.

Job Requirements

Minimum 5 years of experience in marketing, preferably within the publishing or education sector
Demonstrated ability to develop and implement successful, data-driven marketing campaigns
Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies
Strong analytical skills and experience in using data to inform decision-making
Proficiency in digital marketing tools and platforms, including social media, content management, and analytics
Proven track record of collaborating cross-functionally to achieve marketing goals
Bachelor’s degree in Marketing, Communications, or a related field

Developing and executing comprehensive marketing plans to promote products and services
Collaborating with the editorial and sales teams to craft compelling content and messaging that resonates with target audiences
Implementing multi-channel marketing strategies, including digital, print, and social media campaigns
Analyzing market trends and customer data to identify new opportunities and refine marketing initiatives
Managing the marketing budget and ensuring efficient utilization of resources
Fostering strong relationships with key industry partners, distributors, and media outlets
Measuring and reporting on the performance of marketing activities, and continuously optimizing campaigns based on insights